Hi, I'm Viktor. I like to build things.
I'm currently based in Sofia, Bulgaria, after spending the last decade living across the UK, Ireland, and even short stint in China.
In 2020, I co-founded Numerro, a design framework for PowerBI that was acquired the following year. After the acquisition, I co-founded Simple Suite, a small product studio in London where I was responsible for designing and building products for startups, as well as experimenting with ideas of our own.
Along the way, I've also spent time at Microsoft and Vercel in technical customer-facing roles, working at the intersection of product, engineering, and customer experience.
I enjoy designing products, writing code, and turning ideas into something people actually use.
This website is a collection of the projects I've built, the things I've learned, and whatever I'm currently exploring.
I’ve been fortunate enough to work on all kinds of projects over the years. They’re difficult to fit under one umbrella, but here’s my best attempt at organising them:
What if learning about the world felt like receiving a letter from a friend? Paco el Tomate is a monthly letter subscription where children discover new countries by following their travelling tomato friend, Paco.
Tailwind CSS for PowerBI. Started as a personal frustration with how poorly designed most PowerBI dashboards looked, turned into a product used by hundreds of users. The business was acquired by HatLabs in 2021.
I got tired of digging through dozens of websites to find interesting things happening in London, so I started curating and sending the best ones out in a weekly newsletter. It grew to 4,000+ subscribers before getting acquired.
Started as an experiment to recreate the experience of blackout poetry in a digital format. It has since grown into one of the largest platforms for blackout poetry online, with hundreds of monthly users. Over 7,000 users in the last 12 months.
A client came to us with an idea for an API analytics platform built on top of Hasura. We helped shape the product from the ground up - from the brand and landing page to the dashboard itself.
A client wanted a better way for teams to manage meetings, tasks, and notes. We helped turn that idea into a custom productivity platform built around dedicated meeting hubs.
A client came to us with an idea: what if customer interviews could happen asynchronously? We turned that concept into a fully functioning MVP, designing the brand, building the product, and creating the entire user experience from the ground up.
We partnered with a leading copywriter to build a collection of free tools for the copywriting community. From portfolio builders to job discovery, the platform grew to over 500 users in three months.
We had the idea of creating a premium marble display for golfers to showcase their favourite shots. After building the prototype and making our first sales, we realised the capital required to manufacture at scale was more than we wanted to commit.
We noticed every startup cared about their funny Slack emojis, but no one wanted to spend hours making them. So we built a subscription service where teams could request custom emojis and receive them within 24 hours. Turns out selling B2B emojis is harder than it looks.
My girlfriend loves turning our travel photos into short videos, so we wondered if other people would pay for the same service. We built the MVP, launched it, and quickly learned there wasn’t much demand. It was a still fun idea to explore.
I love padel, but back in time it was surprisingly difficult to find a coach. So I thought, why can’t I just record my match and send it to a coach? It turns out plenty of other players had the same thought. You can almost call it async coaching.
A collection of 75 free-to-use logos for designers and makers. Designed them all and put them out there for anyone to grab.
One of the first things I ever built while still at university. Inspired by Airbnb’s famous Obama O’s cereal boxes, I created a Brexit-themed cereal brand complete with packaging, branding, and a website. Safe to say it wasn’t the next big startup.
My journey from business graduate to self-taught developer.
When I moved to London, I thought networking events would be one of the best ways to meet interesting people. They weren’t. This is my rant on why most networking events fail.
A dinner party concept inspired by Come Dine with Me.
Quitting Microsoft to build Numerro full-time felt both exciting and terrifying. A few years later, I’m looking back on that decision and what it taught me.