Hi, I'm Viktor I build things.
I'm currently based in Sofia, Bulgaria, although over the last decade I've also lived in London, Dublin, Northampton, Reading, Leicester, and for a brief period - Ningbo, China.
I like designing products, writing code, and turning ideas into something tangible. Most of my work sits somewhere between design, engineering, and business, and I enjoy wearing all three hats.
Along the way I've worked at Microsoft and Vercel, but I've always found myself gravitating towards building outside of work too—launching side projects, experimenting with new ideas, and learning by making.
This website is a collection of some of those projects, thoughts, and things I'm currently exploring.
Over the years, I've designed and shipped a lot of things and it's difficult to put them under one label. I've created:
An AI-powered education project for kids delivered through real letters. Every month, children receive a physical letter from a traveling tomato, full of stories, activities, and discoveries from around the world.
A design framework and component library for Power BI. Started as a frustration with how ugly most dashboards looked, turned into a product used by thousands of analysts.
A weekly newsletter curating the best social events happening in London. Grew to a loyal subscriber base before being acquired.
The largest online platform for creating blackout poetry. A simple editor that lets anyone turn a page of text into art.
An API usage analytics platform for Hasura. Built the brand, website, and analytics dashboard to help developers track usage, control costs, and strengthen security.
Productivity software for meetings, tasks, and notes. Built an MVP with dedicated meeting hubs to help teams get the most out of every meeting.
Asynchronous video interview software. Built the branding, website, and product to help teams conduct interviews faster using async video. Later sold to a large agency.
A copywriting practice tool and job board. Built a suite of tools for copywriters, grew to 500+ users in three months, then spun out a portfolio MVP that generated a 150+ person waitlist in days.
A sculptural marble display crafted to honour your most memorable shots in golf. Hand-finished Italian Carrara marble, designed in London, holding up to 5 golf balls and the stories behind them.
An on-demand custom Slack emoji service for startups that realise memes are culture. Teams subscribe, request emojis via a dedicated Slack channel, and receive them within 24 hours.
A service that turns your trip photos into shareable 90-second videos optimised for Instagram Reels and TikTok. Upload your photos, get a polished travel memory back.
An online padel coaching platform. Players send in match recordings and receive personalised video analysis from pro coaches.
A collection of 75 free-to-use logos for designers and makers. Designed them all and put them out there for anyone to grab.
A Brexit-inspired cereal brand created as a university project. Fully designed packaging, branding, and even a fake TV advert.
My journey from business graduate to self-taught developer.
Why most networking events fail and what would actually work.
A dinner party concept inspired by Come Dine with Me.
Walking away from a corporate job to bet on myself.